Ad Design

I created this advertisement through Photoshop with the many editing tools it possesses. I created this poster because I wanted to attract people who enjoy taking photos, purchase cameras at Chuck’s photography with the many professional and affordable cameras that they obtain. My target audience was anyone which is why I created normal, natural colors. I used many tools such as inserting a text and changing the font with the text tool, color with the paint tool, texture of letters in the layer tool, and size of the text with the moving tool. Along with that I changed the color of the background, the size of the photo, and inserted the logo onto the ad. Within many of the tools I used, I used other ones creating the Ad I did to make it look presentable and professional.

Logo

The logo communicates its purpose by the way the second “O” in the word “photography” is a camera lens. This helps state that at this certain company, they have cameras and other photography products to sell. I choose the colors I used because of the way they portray a certain emotion towards the viewers. The background is a light and natural color, which gives a relaxed and welcoming feeling that gets everyone attracted to it because it is not one particular color that just one group of people would like.

I used many design elements in my logo, which are line, shape, emphasis, balance, alignment, and proportion. Line and shape were used by the way I made the shape of the camera, the creative swirls, and text. With emphasis, I put it on the bright swirls coming from the camera to give it the effect of light flashing from the camera and creativity to show that the camera can bring you beautiful photos. I balanced the colors out, making sure they went well together. With alignment, I positioned the words so that they would be centered. Lastly, I created proportion within the logo by putting the focus on the camera in the center and the creative, bright swirls coming from it to draw the audience’s attention.