Logo

The logo communicates its purpose by the way the second “O” in the word “photography” is a camera lens. This helps state that at this certain company, they have cameras and other photography products to sell. I choose the colors I used because of the way they portray a certain emotion towards the viewers. The background is a light and natural color, which gives a relaxed and welcoming feeling that gets everyone attracted to it because it is not one particular color that just one group of people would like.

I used many design elements in my logo, which are line, shape, emphasis, balance, alignment, and proportion. Line and shape were used by the way I made the shape of the camera, the creative swirls, and text. With emphasis, I put it on the bright swirls coming from the camera to give it the effect of light flashing from the camera and creativity to show that the camera can bring you beautiful photos. I balanced the colors out, making sure they went well together. With alignment, I positioned the words so that they would be centered. Lastly, I created proportion within the logo by putting the focus on the camera in the center and the creative, bright swirls coming from it to draw the audience’s attention.